Google Ads + Meta Ads Training: What You’ll Learn at W3Teck

Paid advertising is the engine behind modern digital marketing success. Whether you want to generate leads, boost sales, or grow a brand, mastering Google Ads and Meta Ads (Facebook + Instagram) is crucial.

At W3Teck Academy, our Digital Marketing Course includes hands-on, practical training in both Google Ads and Meta Ads. You’ll learn everything from setting up your first campaign to optimizing for maximum ROI.

Let’s explore what you’ll learn and how this training sets you up for real-world success.

Why Paid Ads Are Essential in 2025

In the age of AI and algorithm-driven platforms, organic reach is no longer enough. Businesses rely on paid ads to reach the right audience, at the right time, with the right message.

That’s why W3Teck focuses deeply on:

• Google Ads (Search, Display, Video, Performance Max)
• Meta Ads (Facebook & Instagram)

This dual expertise is in high demand across industries—from Ecommerce to B2B.

Google Ads Training – What You’ll Learn

1. Campaign Fundamentals

• Google Ads structure: Campaigns, Ad Groups, Keywords, Ads
• Keyword match types: Broad, Phrase, Exact
• Responsive Search Ads & Call Extensions

2. Search & Display Advertising

• How to create text ads for search
• Designing visual banners for the display network
• Audience targeting & location settings
• Ad scheduling & device targeting

3. YouTube Video Ads

• Bumper ads, skippable & non-skippable ads
• Targeting by interest, channel, or remarketing lists
• Budgeting & analytics

4. Performance Max Campaigns

• Set up all-in-one campaigns across Google properties
• Use AI to automatically optimize reach
• Conversion tracking using Google Tag Manager (GTM)

5. Tracking & Optimization

• How to set up Goals in GA4
• Use Google Tag Manager for events
• A/B testing ads for higher CTR
• Real-time campaign monitoring & tweaking

Meta Ads Training – What You’ll Learn

1. Ads Manager Mastery

• Creating campaigns for Awareness, Traffic, Leads, Sales
• Ad sets, budgets, placements
• Ad formats: Single image, carousel, video, stories

2. Audience Targeting

• Core audience vs. custom audience vs. lookalike
• Retargeting website visitors & Instagram engagers
• Geo-targeting & demographic targeting

3. Creative Strategy

• Crafting high-converting ad creatives
• Writing headlines and descriptions
• Visual storytelling for Reels & Stories

4. Conversion Tracking

• Setting up Facebook Pixel
• Events tracking for Add to Cart, Purchase, etc.
• Testing multiple creatives & measuring ROI

Tools & Tech You’ll Use

At W3Teck, we believe in practical application. You’ll get hands-on experience with:

• Google Ads Manager
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Canva Pro for ad creatives
• ChatGPT for ad copywriting

Certifications You’ll Receive

After completing the course, you’ll earn:

• Google Ads Certification (Search, Display & Video)
• Meta Blueprint Certificate
• W3Teck Advanced Digital Marketing Certificate

These certifications make your resume stand out and boost your credibility with clients and employers.

Career Paths After This Training

Once you master Google and Meta Ads at W3Teck, you can pursue roles like:

• PPC Executive / Specialist
• Google Ads Expert
• Facebook Ads Manager
• Performance Marketing Analyst
• Digital Advertising Freelancer
• Media Buyer for eCommerce brands

This training directly aligns with real hiring trends in agencies and in-house marketing teams.

Why Choose W3Teck?

• 100% Practical Training
• Real Campaign Management
• Internship & Placement Support
• Certification Prep
• Live & Recorded Sessions
• Affordable Fees

We’re focused on results, not just theory. By the end of the course, you’ll have live campaign experience, not just simulations.

Course Info

• Mode: Online + Offline Classes
• Batches: Weekday & Weekend
• Support: One-on-One Mentorship + Placement Assistance

Final Words

Learning Google Ads and Meta Ads together gives you a complete advertising skill set that businesses truly need today. Whether you want to work for an agency, start your own freelancing business, or grow your own brand, W3Teck’s training makes you campaign-ready.